Social Media Marketing: Transfer Your Conversations Online
Our recent series of articles have focused on the wine industry and how to create messages (content) that elicit a call to action, provide opportunity for engagement, and can be measured or analyzed for effectiveness. One of the easiest methods to understanding social media marketing online is to examine your everyday communications offline. The following examples are a reminder that we should attempt to engage with people online the same...
Read MoreDoes Social Media Sell Wine? 5 Social Media Strategies To Survive
Does social media sell wine? If you are a winery marketing officer have you jumped on the bandwagon yet? You launched a Facebook page. You are on Twitter. Yet there isn’t even a blip in sales. What is the real truth about social media’s ability to drive wine sales? The following is a brief, but solid, outline on how to use social media to drive wine sales. 5 Steps to Using Social Media to Drive Wine Sales Call to Action: deliver...
Read MoreWinery Social Media Mistake #2: Vary Your Content Or Lose Your Audience
First we examined how to write a call to action in Susan’s Your Social Media Messages: Strategic or Waste? The next step was to understand what to say and where to find that content. Now it is time to examine how to vary your message. The worst mistake companies make, across social networks, is to hard sell everything. These companies push their products, services, and ideas non stop like a used car salesman. The following should...
Read More
