3 Steps to Advance Social Media Marketing from its Infancy to Childhood
Tweet I think we all pretty much agree that social media as a marketing channel is in its infancy. Most businesses are like babies taking their first steps—excited, unsure and perhaps with a bit of fear. Having grown up in the direct marketing industry, I honor the brilliance of those who are developing the tools that are shaping social media today. Yet having participated in a marketing channel that has evolved into a science, I see some...
Read More5 Reasons Twitter Connects People to Brands, Companies, Products, Services
Tweet Courtesy Penn St. Facebook Page If people and companies are looking for case studies, ROI proof, and written in stone results for Twitter’s impact on sales and marketing they can begin by researching Dell, Target, or Starbucks. If they want a large sample sized study on messaging, they should investigate the following information. In a recent Penn State study “Tweeting is more than just self expression” Associate professor...
Read MoreWine Marketing Direct to Consumer Challenges Overcome By Social Media
Tweet Courtesy Vineyard Wiki Wine marketing is the number one challenge for wineries in today’s economy. The importance of social media for wine marketing can be directly related to the acronym “DTC.” Direct to consumer sales provide opportunities for higher profit margins, increased special event sales, and to sell important wine club memberships. Yet with all that is riding on direct to consumer sales and marketing, the...
Read MoreWhat Every Business Needs to Know About Twitter Or Fail
Tweet Courtesy Twitter Wiki What every business needs to know about Twitter is a list of the most important strategies and facts. Although many businesses have yet to adopt Twitter, unmoved by the paradigm shift in communications or frozen in fear of making mistakes that would be seen by their audience, Twitter is not going away. In fact those naysayers who are still unsure if social media, and Twitter in particular, is a passing fad are...
Read MoreWhat Every Business Needs to Know About Blogs
Tweet Thinking about launching a blog for your company? The first question I would ask you is this: What do you want your blog to do for you? There are many benefits of blogging that I covered in a previous article Serious About Getting Hired: Get Blogging. Along with these benefits, consider what we believe is the most powerful benefit of all—your blog’s ability to gain Google ranking on your desired keywords and drive traffic to...
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