http://innerarchitect.com/2009/08/17/3-keys-to-effective-social-media-marketing/ Thu, 19 Jan 2012 20:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://innerarchitect.com/2009/08/17/3-keys-to-effective-social-media-marketing/comment-page-1/#comment-8122 susan Mon, 17 Aug 2009 23:30:34 +0000 http://innerarchitect.com/?p=3773#comment-8122 Very well put, Laurent. You are absolutely correct to remind me not to forget about targeting, as that is indeed crucial. Very well put, Laurent. You are absolutely correct to remind me not to forget about targeting, as that is indeed crucial.

]]> http://innerarchitect.com/2009/08/17/3-keys-to-effective-social-media-marketing/comment-page-1/#comment-8112 laurent Mon, 17 Aug 2009 20:41:04 +0000 http://innerarchitect.com/?p=3773#comment-8112 As Sun Tzu said so well "strategy without tactic is the slowest route to victory, tactics without strategy is the noise before defeat". The bottom line is that social media isn't simple, isn't free. It's complex, time consuming if you want to do it well thus the need to put context around the actions. I wouldn't forget targeting (goes along with the goals). SM is zillions of niche communities and understanding which one to go after (one or many) is critical because that's where people socializes online. As Sun Tzu said so well “strategy without tactic is the slowest route to victory, tactics without strategy is the noise before defeat”. The bottom line is that social media isn’t simple, isn’t free. It’s complex, time consuming if you want to do it well thus the need to put context around the actions. I wouldn’t forget targeting (goes along with the goals). SM is zillions of niche communities and understanding which one to go after (one or many) is critical because that’s where people socializes online.

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