(Courtesy Carpentry Wiki)
Which social media company:
- Is funded by venture capital
- Has yet to turn a profit
- Has yet to showcase a business model to date
- Was recently sued for patent infringement
- Is the target of ever increasing service interruptions
- Is one of the biggest targets for hackers
- Is the tool for people to find out about events, as they are happening, all over the world
- Is the tool for people to use in order “to have a voice in countries where having an opinion can be illegal”
- Is being adopted by conservative old school mass media sources to distribute and report news
- Is a critical communications tool used by police and fire departments and other government agencies
- Is used by businesses around the world as a lead generation tool
- Is used by businesses around the world as a customer relationship management tool
- Is used by worldwide brands to engage consumers
- Serves as a massive moving research repository
- Is one of the most misunderstood and under utilized social networks to date
Social Media Strategy: Understand and Know Your Network
These are 15 snapshot facts about Twitter. Do you research the social network you are about to use for your business? Do you understand how to plan, roll out, and execute your marketing initiatives within each social media network you wish to use?
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Omission:
1. Internal Communications tool: a company can opt to set up a twitter account that is password protected and walled off to only their employees. This environment can spawn simple fast communications, cross dept & enterprise, that can save time by reducing the number of face to face meetings.