Winery Social Media Marketing Mistake #1: How To Find Content
Tweet The biggest missed social media marketing opportunity on Twitter is utilizing your messaging to create “call to action”- that invitation that asks me to take a step towards fulfilling your business goals according to Susan. The reason for all the “missing” is the fact that the vast majority of Twitter messages are not strategic. The Challenge: “What do we say?” The biggest challenge in creating...
Read MoreYour Social Media Messages: Strategic or Waste?
Tweet If there is such a thing as a laboratory for studying how retail businesses are using Twitter, we have a pretty good example. Two months ago Dean and I launched Breaking Napa Valley News, which is part of the Breaking News Network, the brainchild of Domus Consulting Group. The site’s content is fully fueled by live, scrolling Twitter feeds from 151 Napa Valley businesses. I comb through the site a couple of times a day, looking...
Read More10 Reasons Why Your Company Needs Evangelists
Tweet “Evangelism is the practice of attempting to convert people to religion” Evangelism Wiki One of the greatest assets a company or entrepreneur can have in their attempts to market, sell, gain exposure, and broadcast positive information is an evangelist. Social media evangelists are people who support their favorite brands, products, services, and companies by initiating discussions and placing positive messages on social...
Read More3 Keys to Effective Social Media Marketing
Tweet I often share how much my direct marketing background influences how I approach social media marketing. It has given me a framework from which to view social media marketing as a discipline. Yes, I know that social media is about being authentic, yet being authentic doesn’t mean you have to show up without a plan or strategy. Yet this is exactly what most companies do. To be an effective social media marketer, you must: First...
Read MoreDo You Know Your Social Media Tool?
Tweet (Courtesy Carpentry Wiki) Which social media company: Is funded by venture capital Has yet to turn a profit Has yet to showcase a business model to date Was recently sued for patent infringement Is the target of ever increasing service interruptions Is one of the biggest targets for hackers Is the tool for people to find out about events, as they are happening, all over the world Is the tool for people to use in order “to have...
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