Courtesy P.T. Barnum Wiki
Social media marketing and social media strategies are still a new path for marketers and companies. In an interesting small population study (880 respondents) by white paper writer Michael Stelzner “Social Media Marketing Industry Report” a few statistics standout:
- 88% of Marketers are using social media in some capacity
- 72% of these Marketers are complete beginners or have been using social media for no more than a few months
The vast majority of marketers and companies using social media are just beginning. Consequently a number of people responsible for their own venture or their company’s marketing efforts do not understand the following concepts:
1. The tone of social media
2. How each social network works
3. The different “rules” of engagement on each social network
4. The most powerful social networks for their business
5. Blogging as the platform for Web 2.0 aka the history of social media
6. Blogging as their writing platform
7. Engagement is not begging for attention by asking for people to fan a facebook page, follow a Twitter account, take a poll, comment on a post, or ask for anything BEFORE they themselves have provided value to their network and potential networking partners
8. Showing up does not mean you are participating. Placeholders are a bad thing
9. No social media plan means you will not receive the types of results you desire
10. Social media is NOT instant gratification or a campaign with a time frame–it should be an ongoing and ever evolving effort throughout your business career
