Having spent 12 years in a former life as a list broker, I probably have a very different perspective on how to find targeted prospects than the average social media marketer. Having had to identify the most likely buyers for offers than ranged from Soviet-inspired gifts to incontinence products to patio spas, one thing I’ve learned is that razor sharp targeting requires digging. And it’s in the digging that you find the gold.
Facebook Groups: A Marketing Opportunity
Facebook Groups offer the ability to reach numbers of people who gather around a particular affinity. As social media marketers, these Groups provide us with the opportunity to engage and create relationships with people who are likely to have an interest in what we have to offer. We just need to identify the right Groups. It sounds easy, right? Well it is if you have the patience of a saint. Or if you have discovered the Advanced Search Application for Facebook.
Advanced Search Application: Dig for Your Gold
The problem with using the standard Facebook search to locate Groups is Facebook’s limited options for filtering a vast number of results. You’re either stuck wading through hundreds of Groups that match a broad search, or you can tighten your search so much that nothing shows up. The Advanced Search Application is powered by Google and drills down into the Group contributor content searching for matches. This enables you to uncover golden networking opportunities that would never have matched on Facebook’s standard search.
This application has 33,427 monthly users as I write this, with a 1.9 rating out of 5. I guess that means most people don’t think it’s so great, but there’s that unique targeting perspective I mentioned earlier. You’ve got to dig to find your best customers and this tool certainly does that!
Have you tried it? I’d love to hear your thoughts.
