5 Steps to an Effective Facebook Page Marketing Strategy
Having come from the world of direct marketing, the importance of a strategy is well ingrained in me. Yet I recognize that the world of social media is very different. Our goal as social media marketers is to create relationships that are mutually beneficial, not convert individuals to buyers in one single action. It seems we are evolving as a species. We’ve got sales marketing down to a science, and now we are just beginning to...
Read MoreSocial Media Strategy for Companies: Recognize Your Audience
“Recognition: the state or quality of being recognized or acknowledged” Google “There are two things people want more than sex and money. . . recognition and praise” Mary Kay Ash The most powerful aspect of social media is a company’s ability to find conversations about their products or services by their consumers, interact with their consumers, and create positive perception with their audience. Yet with...
Read MoreSocial Media: 5 Strategies for Interactive Communications
“Social media is a shift in how people discover, read and share news, information and content.” –Wikipedia Social Media Social Media: What Is Wrong A large number of companies base their “social media” messages and strategies on actions that are not social nor interactive: Broadcasting: broadcast messages that inform their audience about events, product launches, or developments pertaining to the company...
Read MoreTwitter ROI Case Study: Dell Generates $3 Million in Sales Utilizing Twitter
Radian6.com cited this Innerarchitect post: 6 Elements of Effective Social Media Benchmarking First adopters of social media networks like Twitter, Facebook, Linkedin, and blogging understand that their success can be measured and based on audience engagement, recognition, and involvement. Yet, Social Media’s Achilles heel, in the eyes of corporate decision makers who still utilize Web 1.0 analytics and measurement for their...
Read MoreFacebook Advanced Search Application Delivers Drilled Down Targeting Power
Having spent 12 years in a former life as a list broker, I probably have a very different perspective on how to find targeted prospects than the average social media marketer. Having had to identify the most likely buyers for offers than ranged from Soviet-inspired gifts to incontinence products to patio spas, one thing I’ve learned is that razor sharp targeting requires digging. And it’s in the digging that you find the...
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