If you are someone looking to get hired for a job of any kind, whether it be long-term or contract, you increase your chances of being discovered by ranking high in a Linkedin search. Just like managing your Google search presence, there are steps you can take to increase your chances of rising to the top.
How to rise to the top of a Linkedin People search:
- Get clear on the keywords people will use to look for your talent. Sprinkle these keywords generously throughout your profile. The more times they appear, the more relevant your profile will be considered a match.
- Complete all areas of the profile. Leverage the past experience section as opportunities to sprinkle more keywords where appropriate. A bare bones profile diminishes your ability to be searched and found.
- Build an expansive network of connections. Some Linkedin users will choose to sort search results by relationship. A large network means a greater number of opportunities to show up as a 1st, 2nd or 3rd connection.
Experiment for yourself. Run an Advanced People Search on your most vital keywords in your local zip code area. See what comes up. If you are not at the top, look at who is. Study the keywords highlighted in their profile to determine why they are ranking higher than you. Make any appropriate adjustments that you can.
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Very helpful. Thank you.
Thanks for the feedback, Henry. Glad to know the article was helpful.
Another helpful post!! My only question is, wont it seem a bit too repetitive with a lot of the same words on 1 page?
Actually it seems counter intuitive to repeat keywords on the same page. The exception is that Linkedin’s algorithm seems to rank pages by the number or frequency of keywords it records on your page. For example, if you want to show up in searches people perform for the keyword “Project Manager” then you want to sprinkle those keywords into your profile liberally.