Comments on: Target’s Facebook Campaign: Crowdsourcing for Charity http://innerarchitect.com/2009/05/13/targets-facebook-campaign-crowdsourcing-for-charity/ social media driven direct marketing solutions Mon, 15 Mar 2010 17:20:02 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Target’s Facebook Campaign « Seeing through social media http://innerarchitect.com/2009/05/13/targets-facebook-campaign-crowdsourcing-for-charity/comment-page-1/#comment-14356 Target’s Facebook Campaign « Seeing through social media Tue, 16 Feb 2010 03:41:41 +0000 http://innerarchitect.com/?p=3367#comment-14356 [...] to inner architect blog, “Target’s latest social media campaign utilized Facebook to crowdsource, build their [...] [...] to inner architect blog, “Target’s latest social media campaign utilized Facebook to crowdsource, build their [...]

]]> By: dean http://innerarchitect.com/2009/05/13/targets-facebook-campaign-crowdsourcing-for-charity/comment-page-1/#comment-4102 dean Thu, 14 May 2009 02:26:39 +0000 http://innerarchitect.com/?p=3367#comment-4102 Hi John, I have two points I would like to address. I think you have a great idea! Why don't you consider making these suggestions directly to Target on their Facebook page here: http://facebook.com/target. I am sure you will get a response. The second point I want to address is your statement ". . . I believe it’s a shame that social networking is being used to sell products (indirectly). . . " I can't support that statement as I believe it is a great idea to use social media to sell products-services, promote business, engage with customers, network with your industry, and create value for your audience. In the old world Web 1.0 hard sell mode, we were interrupted with sales pitches, poor marketing messages, and spammed with email masked as resources. Instead in today's Web 2.0 world we all have the ability to participate on the networks that we enjoy, disregard the networks we do not resonate with, and filter the messages we receive as we see fit. Without these wonderful opportunities, we would be living back in the era where the platform was completely owned by mass media, our brands were only moved forward through their channels, and our messages were only delivered as "they" saw fit. It's a great new day and we all now can become our own brands, create our own value messages, and control our "information" and value for the first time in history. Thank you for your comments and input John we truly appreciate the feedback. Dean Hi John,

I have two points I would like to address. I think you have a great idea! Why don’t you consider making these suggestions directly to Target on their Facebook page here: http://facebook.com/target. I am sure you will get a response.

The second point I want to address is your statement “. . . I believe it’s a shame that social networking is being used to sell products (indirectly). . . ”

I can’t support that statement as I believe it is a great idea to use social media to sell products-services, promote business, engage with customers, network with your industry, and create value for your audience.

In the old world Web 1.0 hard sell mode, we were interrupted with sales pitches, poor marketing messages, and spammed with email masked as resources.

Instead in today’s Web 2.0 world we all have the ability to participate on the networks that we enjoy, disregard the networks we do not resonate with, and filter the messages we receive as we see fit.

Without these wonderful opportunities, we would be living back in the era where the platform was completely owned by mass media, our brands were only moved forward through their channels, and our messages were only delivered as “they” saw fit.

It’s a great new day and we all now can become our own brands, create our own value messages, and control our “information” and value for the first time in history.

Thank you for your comments and input John we truly appreciate the feedback.

Dean

]]> By: John Hatten http://innerarchitect.com/2009/05/13/targets-facebook-campaign-crowdsourcing-for-charity/comment-page-1/#comment-4099 John Hatten Thu, 14 May 2009 01:19:19 +0000 http://innerarchitect.com/?p=3367#comment-4099 Susan, I find the crowdsourcing plan for Target to be disquieting, but definitely effective. While I believe it's a shame that social networking is being used to sell products (indirectly), it does help out the charities. I do have a problem with only those specific charities getting the money: those are the biggest charities with the most name recognition and funding. I would rather have Target give that option and the option to choose the charity [501(c)(3) only] that you wanted to give to. On the webpage could be a link to a "Find Your Charity" page where one could either browse or type in the name of their favored charity to see if they're 501(c)(3). Some sort of system like that would allow people to give to their favorite charity with their purchases. Of course that means more paperwork to send the money to each of those charities, but it seems fairer. That's my 2 cents. -John Susan,

I find the crowdsourcing plan for Target to be disquieting, but definitely effective. While I believe it’s a shame that social networking is being used to sell products (indirectly), it does help out the charities. I do have a problem with only those specific charities getting the money: those are the biggest charities with the most name recognition and funding. I would rather have Target give that option and the option to choose the charity [501(c)(3) only] that you wanted to give to. On the webpage could be a link to a “Find Your Charity” page where one could either browse or type in the name of their favored charity to see if they’re 501(c)(3). Some sort of system like that would allow people to give to their favorite charity with their purchases. Of course that means more paperwork to send the money to each of those charities, but it seems fairer.

That’s my 2 cents.

-John

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