We can learn a lot about an effective Facebook Page from Bigelow Tea.  It’s no wonder that Cindy Bigelow, the company’s President, was a speaker at the Business Smart Tools Conference held earlier this week in Stamford, CT. Bigelow Tea shows us that they really do understand how to get close to their customers using social media.

What is Bigelow Tea doing right on Facebook?

1. Bigelow Tea engages like they care. Today, the Friday before Mother’s Day, the following message appeared on their Facebook page. Notice no sales, no marketing, just a simple authentic greeting. Look how their fans responded.
2. They are creating a brand that is a lifestyle and educating their customers on the benefits of the lifestyle. Note the positive thumbs up from their fans.
   
   
   
3. With the main focus of the Page away from sales and marketing and on a wide variety of lifestyle content instead, when Bigelow Tea does mention their catalog, their fans are eager to oblige.

Thank you, Bigelow Tea, for being such a great example!

We’d love to hear your opinions on companies who are great social media models.