3 Steps to Increase Your Linkedin Search Rank
If you are someone looking to get hired for a job of any kind, whether it be long-term or contract, you increase your chances of being discovered by ranking high in a Linkedin search. Just like managing your Google search presence, there are steps you can take to increase your chances of rising to the top. How to rise to the top of a Linkedin People search: Get clear on the keywords people will use to look for your talent. Sprinkle these...
Read MoreBritain Appoints Social Media Czar: Turning Point in Social Media Adoption?
“Together we will transform the way that government engages with citizens through the internet and free up government data, so that people can use public services more effectively” -Tom Watson Power of Information Task Force In the most savvy move into Web 2.0 social media since Barack Obama’s facebook campaign during the United States presidential race, the British government has named it’s first “director...
Read MoreWeb 2.0 Strategies for Service Providers
My goal as I set out to write today’s article was to spotlight a company using Web 2.0 tools that isn’t a household name. After all, it’s more challenging for lower profile businesses to build an online following than those who already possess a lot of juice. One business that hit my radar and caught my attention was AccuQuote Life Insurance. Why does AccuQuote stand out to me? Because they are attempting to integrate...
Read MoreTarget’s Facebook Campaign: Crowdsourcing for Charity
Target , the low cost retailer, bills itself with the tag line “Expect More, Pay Less.” Target is taking this concept one step further in their bid to be the number one social media branded value retailer in the country. Target’s latest social media campaign utilizes Facebook to crowdsource, build their brand, create cause marketing exposure, engage with their audience, and mold their public perception one facebook fan at...
Read MoreBigelow Tea: How to Get Close to Customers on Facebook
We can learn a lot about an effective Facebook Page from Bigelow Tea. It’s no wonder that Cindy Bigelow, the company’s President, was a speaker at the Business Smart Tools Conference held earlier this week in Stamford, CT. Bigelow Tea shows us that they really do understand how to get close to their customers using social media. What is Bigelow Tea doing right on Facebook? Bigelow Tea engages like they care. Today, the...
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