If you have been holding back from creating a Facebook presence for your business because your product or service lacks excitement, think again. The folks at H&R Block have approached what most would consider a mundane service to create a Facebook Page that has made them like rock stars to their 1,744 fans. And while that number may not seem particularly impressive on the surface, consider their standing amongst others offering national personal financial services. H&R Block has earned a greater Facebook following than Bank of America with 1,291 fans and Wells Fargo, with 534.
Having launched their Facebook Page in January of 2008, H&R Block clearly understands how to deliver value and engage their fans. Their strategy includes:
- Free one-on-one tax advice on the Page
- Articles with general tax and financial information
- Regional H&R Block community building events
- Contests offering free giveaways
- Free tax tools
- Engaging personally with their fans
What H&R Block’s fans are saying:
- They appreciate the free advice
- They enjoy the videos
- The contests offering free giveaways converted them as fans
- They appreciate H&R Block not spamming their fans
There is much to be learned here for any business offering professional services. Good job, H&R Block.
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