H&R Block Facebook Page: Good Model for Professional Service Providers
If you have been holding back from creating a Facebook presence for your business because your product or service lacks excitement, think again. The folks at H&R Block have approached what most would consider a mundane service to create a Facebook Page that has made them like rock stars to their 1,744 fans. And while that number may not seem particularly impressive on the surface, consider their standing amongst others offering...
Read MoreLinkedin’s Twitter Strategy: Where Is Connectivity?
LinkedIn.com in my opinion is the most vital Web 2.0 social network for business networking today. With over 39 million registered users, applications that stream blog content right to your profile, the most robust internal search engine of any social network, and the ability find prominent difference makers in the business world, LinkedIn provides great value. Yet with all of their expertise, killer content, strategy filled blog, and...
Read MoreIs Your Home Page Inviting Relationships or Alienating?
There’s a revolution going on right now and most companies don’t yet understand the shift. Web 2.0, the second generation of web development that facilitates communication, collaboration and the sharing of information, is changing the landscape and tone of business communications. The hard sell, in-your-face self promotion is no longer accepted by this generation. Instead, this world operates by an unwritten policy that says: 1. ...
Read MoreHow to Build Customer Relationships on Facebook
A former colleague shared something with me the other day that I believe is true for most marketing professionals today. He told me that he didn’t understand how to best use social media for marketing purposes. The understanding comes when you recognize that social media tools are products of a second generation web that has impacted how the internet is used to communicate. This generation is about two-way connecting and engaging....
Read MoreTwitter Strategies: Signal to Noise Ratio “The Boy Who Cried Wolf”
“A liar will not be believed, even when he speaks the truth.” –Wise man of the villiage to the boy who cried wolf Many companies have no Twitter strategy nor an idea of the damage they do to their brand on a daily basis on Twitter. They spam and fill their Tweets with noise in a manner reminiscent of the old fable “The Boy Who Cried Wolf”. In that fable, a boy tasked with guarding a flock of sheep decided to...
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