Social Media & The Happiness Effect: Our Networks Support Our Health
“Think of it as health Facebook-style.” –Dr. Nicholas Christakis, Harvard social scientist Can you catch a case of happy? And can this sustain a healthier life? Time Magazine’s Alice Park’s “The Happiness Effect” explores a fantastic new report by Harvard social scientist Nicholas Christakis and University of San Diego political-science scholar James Fowler. The culmination of a 20 year study...
Read MoreDirect Marketers Know More About Social Media Than You Think
Lately I’ve been thinking about what I learned over the course of 20 years in the direct marketing industry, with a mind towards understanding how those lessons can be applied to engage with customers and prospects in today’s Web 2.0 world…without the hard sell, non-permission approach. In the late 1980′s, I got an intensive education in the psychology of response while circulation manager on the launch team of...
Read More4 Basic Facebook Strategies for Professional Networking
In last month’s blog article, Top 25 Social Media Sites, we shared the traffic numbers which make Facebook the #1 social media site. Yet because Facebook is a personal social media site, many people shy away because they are unclear how to mix business with pleasure. Here are four key steps for getting started. When you create your Facebook profile, create the “Education and Work” section to clearly communicate what you do and...
Read MoreJob Seeker’s Twitter Tips: It’s All in the “Conversational Search”
The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted...
Read MoreBusinesses: Got Your Facebook Working?
Earlier this week Facebook released a newly designed Page format (their profile platform for businesses, organizations and public personalities) intended to model the format of their personal profiles. Having just launched Inner Architect’s Facebook Page two weeks prior, the added learning curve has made me a wee bit grumpy this week. Catching up on my reading this morning, I now understand the power in these new Pages, soon to be...
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