In last month’s blog article, Top 25 Social Media Sites, we shared the traffic numbers which make Facebook the #1 social media site. Yet because Facebook is a personal social media site, many people shy away because they are unclear how to mix business with pleasure. Here are four key steps for getting started.
- When you create your Facebook profile, create the “Education and Work” section to clearly communicate what you do and what kinds of opportunities you are looking for. With the viral power of Facebook, you never know whose attention you will catch and who they are connected to.
- Join Groups that attract people you want to network with professionally, just like you would with Linkedin.
- Utilize the “What are You Doing Now Box” (status update) regularly. Each time you update this, it feeds to all your Facebook friends’ home page, enabling opportunities for engaging. Aim to make roughly 70% of your posts personal in nature and the remainder business. You don’t want to be all about business in an environment that was created to build personal relationships because you’ll run the risk of turning people off.
- Comment on your friends’ updates that appear in your news feeds. This is a great way to expose yourself to your friends’ friends.
