O’Reilly’s Web 2.0 Definition: Prophetic Warning Still Being Ignored in 2009
Tweet In 2005 social media and Web 2.0 forefather Tim O’Reilly compiled a definition of Web 2.0: now a prophetic warning to the print media. O’Reilly’s Web 2.0 definition: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more...
Read MoreYour Social Media Goals Drive Your ROI Analysis
Tweet I grew up in the direct marketing industry, whose efforts live and die by measuring ROI. I learned early on that before you can begin to develop a marketing campaign, you need to get clear on the one key objective that will drive all your investment decisions. Without this objective, you have nothing to steer your planning or analytical efforts. How do you measure your primary goal? Step 1: Determine a call to action goal. Many...
Read MoreTwitter Grader: Measuring Your Network on Twitter
Tweet Twitter Grader is one of the new tools that helps entrepreneurs and companies measure their social media presence on the social network, micro-blogging sensation, Twitter.com. Although this is just one in dozens of open source measurement tools available to Twitter users, Twitter Grader has one very special feature: CityGrader. Top 10 Twitter “City” Networks The following is a list of the top 10 cities based on the number...
Read MoreEntrepreneurs & Job Seekers Look to Hollywood for Answers
Tweet In the 1930′s, 1940′s, and 1950′s kids would flock to Hollywood, California in search of their dreams of stardom in the moving pictures aka the movies. These kids, like Norma Jean or John Wayne, would hit town and immediately begin the process of “being discovered.” The 4 steps they would often take can be equated to today’s job seeker or entrepreneur in their quest to find a job or...
Read MoreFacebook Redesign: Filter the Clutter with Lists
Tweet A lot of debate has been stirring these past few days about Facebook’s redesign. One commenter from Livingston Communications’ The Buzz Bin article, Twitter in the Crosshairs, called it “the Twitterfication of Facebook”. This translation expresses the most voiced complaint I’ve seen. Our Facebook home pages have been transformed to a sea of real-time updates from our friends. The problem with this is that...
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