Look Who’s Joined Facebook
If you are someone who thinks of Facebook as strictly a gathering place for college students and the uber young adult, look again. Earlier this month Facebook announced that its fastest growing segment of new users in recent months is women aged 55+. According to Hitwise, there has been a big shift in audience demographics over just the past year. While users aged 18 to 24 represented a 42% share of the Facebook audience in January 2008,...
Read MoreCareerbuilder’s Applicant Explorer Tool: More Evidence Hiring Managers Are Looking Online
This week Susan and I spoke at a “Brown Bag” panel discussion at ProMatch in Sunnyvale. The subject of the discussion was blogging for job seekers. Before we could discuss blogging, we provided our posit (which is coming true each day) that we formulated in Q 2 of 2008: the role of the resume has changed, there is a paradigm shift and new trend in job search, and the role of the job seeker has changed. Your resume is no longer...
Read MoreDoes Direct Marketing and Social Media Integrate?
My business partner Susan Hanshaw, Founder and CEO of Inner Architect, enjoyed a successful Direct marketing career which culminated with her position as Vice President and second in command of her firm. She performed and consulted on marketing campaigns that included Bank of America, Health Magazine, and Victoria Secret. Together we are studying the possibilities of converging direct marketing methodology and social media. Two questions...
Read MoreTop 25 Social Media “Networks”: Entrepreneurs and Job Seekers’ Resource
If you are an entrepreneur or job seeker one of the best ways to network, market, and gain audience for your product or service(s) is to leverage the power of social media networks. The following is a list of the top 25 social media “networks” as ranked by traffic (visits per month) in a great retrospective article by Andy Kazeniac of Compete.com “Social Networks: Facebook Takes Over the Top Spot, Twitter Climbs.” This is a retro...
Read MoreSerious About Getting Hired: Get Blogging
Last week I received a phone call from a small business owner who called because she wants to get more business. She told me that she realizes that she needs to launch a blog. This woman gets it. When I started telling her about the various things she can do to deliver value through her blog articles, she chuckled and said, “Wow, that’s a lot of work…yet what I am doing now is not working for me!” Dean and I are...
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