“. . . even if you’re new to the party, you’re still well ahead of the curve.” –Mashable’s Adam Ostrow on the adoption of social media and blogging
According to eMarketer.com, cited in a great Mashable article “82 Million User-Generated Content Creators and Counting” by Adam Ostrow :
“More than 82 million people in the US created content online during 2008. . .71 million people created content on social networks last year, while 21 million posted blogs. . .”
The message is clear if not definitive: the paradigm shift is here to stay. The eMarketer.com graph below shows the trend in user content:
Trend to Social Networks and Blogs:
- 82 million people generated content on a monthly basis online
- In 5 years, nearly 115 million people (30% increase) will generate content monthly online
- 71 million people generated content on social networks in 2008
- In 3 years, 94.7 million people (33% increase) will generate content on social networks
Reasons to Adopt Social Media and Blogs Now
- First adopters benefit from the shift more than anyone else
- Establish your Google indexing; stake your SEO “positioning”
- Defend your reputation online and control your name searches
- Build your network to support your career
- Establish your brand as a go-to source of valuable information
