Nielsen.com: Age 65+ Fastest Growing Group of Visitors to Career Development Sites
“With the current unstable economy and rising unemployment rate, more people are heading online to search for jobs, and interestingly not just the unemployed. The career development category also grew 20 percent year-over-year among at work users, suggesting that many people are trying to build up their resumes and get a sense of the job market before the next potential layoff,” –Chuck Schilling, research director, agency...
Read MoreBlog Article Writing Format Matches Online Reading Habits: Save Words Get Read
Jakob Nielsen “King of usability” Why is blogging and now micro-blogging such popular formats for content creation? We know it is instantaneous in it’s publishing process ready to be read at the push of a button. We know that it provides 24/7 global exposure for your brand and value message. We also know that blogging is accessible and nearly free for everyone who wishes to leverage their knowledge. The answer is brevity...
Read MoreWeb 2.0: The Understanding that will Separate the Winners from the Losers
This post was inspired by a very insightful McKinsey Quarterly article, Six Ways to make Web 2.0 Work, that I discovered in a Linkedin Facebook group that my friend, Karen Brennan turned me on to. It brought me to realize that there’s something inherently different about Web 2.0 and previous technologies that most of us haven’t stopped to acknowledge. Understanding and embracing this difference will separate those who will be...
Read More71 Million People Created Content on Social Networks in 2008: You Don’t Use Social Media?
“. . . even if you’re new to the party, you’re still well ahead of the curve.” –Mashable’s Adam Ostrow on the adoption of social media and blogging According to eMarketer.com, cited in a great Mashable article “82 Million User-Generated Content Creators and Counting” by Adam Ostrow : “More than 82 million people in the US created content online during 2008. . .71 million people created...
Read MoreEntrepreneurs, Companies, & Job Seekers: Become a Go-To Source of Value
Whether you are a job seeker, entrepreneur, or company the first step in engaging with your targeted audience is to become a go-to source of valuable information. The idea is to stand apart from your competition and be relied upon and trusted by your network. The best method to begin this process is to understand how to find information that will make a difference to your network and establish you as that go-to source. The first step is to...
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