Social Media and Web 2.0: Job Seekers Your Resume is No Longer Your Marketing Tool
“Hiring managers are using the Internet to get a more well-rounded view of job candidates in terms of their skills, accomplishments, and overall fit within the company”–Rosemary Haefner Vice President of Human Resource Careerbuilder.com Susan and I presented our workshop “Web 2.0′s Impact on Job Seekers: The Changing Roles of the Resume, Job Search, and Job Seeker” at CSIX this past Tuesday to a packed...
Read MoreSelling Yourself: Have You Embraced the Paradigm Shift?
It’s no secret that Dean and I embrace and promote Web 2.0 and social media as powerful opportunities for networking, building relationships, and moving your message of value to potential clients, employers and business affiliates. This new trend and paradigm shift in how business is done is being embraced at the highest levels of our new government. The Obama team has launched Whitehouse.gov, their platform to communicate...
Read MoreLinkedin: 2 Tips for Creating Valuable Visibility
A couple of weeks ago I sat in on an American Marketing Association presentation, Leveraging Social Media in a Downturn and a statement made by one of the presenters, Charles B. Kreitzberg, Ph.D, Founder & CEO, Cognetics, has stayed with me. He said that the key question he asks himself is, “Am I more visible today than yesterday?” Maintaining your visibility is truly the point of any networking, whether it be live in...
Read MoreSocial Media Measurement: Peter Kim’s 4 Points of Social Media Framework
Peter Kim is one of the most important architects of social media and a well respected new thought practitioners. Peter is considered an expert in the art and science of “the intersection of social technology and marketing strategy.” He has been quoted by the most prestigious press organizations from the Wall Street Journal to CBS Evening News. In Peter’s article “A framework for measuring social media” (Sept...
Read MoreJob Seekers Heed Robert Scoble’s “If You Are Laid Off, Here’s How to Socially Network”
Robert Scoble is one of the most successful bloggers with his Scobleizer blog, technology evangelists, and well respected resources in Silicon Valley. His article “If you are laid off, here’s how to socially network” is a call to arms and a blue print for EVERY job seeker. Please heed his warning and take the steps Robert outlines. And by the way, many of these steps are steps we have already identified, written about,...
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