As someone who spent 20 years armed with the task of identifying the best prospects for every type of gizmo, garment and service imaginable, I’ve become a huge fan of Linkedin for reasons other than its business networking muscle. I see Linkedin as a rich cooperative business database that gives you the power to shift your prospecting efforts from blind shotgun frenzy to a targeted, strategic campaign.
Remember that in any marketing campaign, your target list is the most important element to your success. Without a list, you’re shooting blind and you’ve got to aim properly. It’s hard to sell red to blue and vice versa. Whether you are mining for hidden jobs or new customers, Linkedin provides tools for identifying your prospects and building your target list on two levels:
Search Companies by:
- Industry
- Geographic location
- Company size
Search for People by:
- Keyword
- Title
- Name
- Geographic location
- Company
- Industry
What Linkedin provides here is an engine for gathering prospect data. While this is an awesome tool, you must organize and massage the data to put it to strategic use in your campaign. If you want to learn how to do this, check out our upcoming workshop, Blogging to Employment.
Related articles:
Research is a Job Seeker’s Best Friend
How to Sell Yourself with Confidence
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