How to Sell Yourself with Confidence

The one thing that holds most of us back from fully pursuing what we want is a lack of confidence in the value that we can bring to whatever we are pursuing. When you can see your value points clearly, you can believe in your value and step forward to offering you value with confidence.

Many people struggle with how to identify their value points. I believe this is because many don’t recognize that your value points vary on a case-by-case basis. The value you bring is heavily driven by what is missing in the scene you wish to sell yourself into. Selling yourself to an organization or client becomes much easier when you understand clearly how you can complement what has already been built.

Steps to get confident with your value points:

Identify who you are selling to. Think of yourself as a targeted marketer, not a mass marketing machine. To best understand your prospects’ needs, you must look at them individually.
Define the service you are selling. If you are a job seeker, focus on your skills, expertise and passions rather than job titles. Have a general understanding of where you wish to fit in, but keep an open mind. The next step may identify opportunities you might not have considered.
Research the skills and expertise your prospect already has covered. Your research will enable you to identify the holes. These holes represent your prospect’s needs.
Define your value offer based on the needs you have identified. Remember that you are target marketing and your offer will change with each prospect. If you are unable to define your specific value, the relationship may likely not be a fit for current needs. If this relationship is important, keep current on your prospects needs as things can change tomorrow.
Offer your value with confidence because you know that what you are selling is genuinely of need to your prospect. You’re not selling yourself; you are fulfilling a need.

For more ideas on how to define your value, read Defining How You Stand Apart.