Linkedin is the #1 Business niche networking site in the world with 28 million users in the network. Your best tool for exposure, to create opportunities and tell your story is a well written profile about you.
These tips will help you create a more powerful profile:
Focus on Your Summary: This is your “billboard” and “calling card”. Imagine a 30-second description that highlights who you are, what you do, and clearly communicates your goals. This is the first information a person reads when they land on your profile. Avoid the temptation to sum up your entire career and past accomplishments. Focus on now.
Highlight Your Specialties: This field allows you to list your skill sets, areas of expertise, and your knowledge base. Potential partners or employers will find you when they are searching for your qualifications. Think of your specialties as services you have to offer.
Feel free to contact me if I can answer any questions you have about Linkedin.
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I need to re-visit my profile with your advice in mind. The trouble with profiles is that every networking site has them–MySpace, Facebook, GoodReads. And when it comes time to write yet another one, our first response is apt to be a bored yawn. Oh no, not another profile, well okay, I have cats and like watching Desperate Housewives on TV and listen to classical music. That sparks no passion but it’s easy to write.
Thanks for your wake-up post.
Malcolm
Malcolm, you’ve just expressed what many of us think. Dean’s post helped me to see that I need to approach my Linkedin profile with the same care that I employ with my resume. I’ve just given my profile a major tweak myself.
Take care,
Susan