Is Business Technology Your Asset or Obstacle?

LinkedIn, Facebook, YouTube, WordPress, and Twitter are just a few examples of how technology offers you an ever-changing environment from which to promote what you want to achieve, create or become. Unfortunately, so many of us view technology as an obstacle rather than an asset. We can be quick to make assumptions about our ability to embrace the latest and greatest in technology tools.

For instance:

• I don’t have enough time to learn about the latest business technology. I barely have enough time to focus on my work.
• I’m not smart enough to use technology. Most of it just goes over my head.
• I’m too old to learn the latest in technology.
• I don’t want to embrace technology. It’s not for me.
• I don’t know where to go to learn.

Can you see that all of these statements are simply ideas that you have accepted as true? Yet are they really?

Today’s world is driven by technology. If you want to be among the winners, you need to embrace technology in your career:

1. Make the commitment. Put aside a short period of time each day to research and learn. Take this time away from activities that don’t benefit you.
2. Believe in your ability to learn. Today’s greatest technology tools are written for dummies.
3. Don’t use age as an excuse to give up on anything. Youth is just as much attitude as it is a number. It’s the attitude that keeps you marketable.
4. Acknowledge technology as your ladder to success. Can you really afford to do without it?
5. Recognize that help is available when you ask for it. From Google to your own network of contacts, you are always just keystrokes away from finding help.

Our newly designed website is an example of my efforts at embracing technology. It’s an integration of our static web pages and blog posts orchestrated with a $75 WordPress theme called WP Remix. Feel free to email me if you want to explore what it takes to do this yourself. Why pay someone else a lot more money that what you will spend learning to do it yourself?