Susan and I are expanding our product and services offering in the coming months with a strategy that many businesses and individuals utilize today: branding “You.” Currently we offer Susan’s book, her workshops on change, transition, and success, and we offer her audio products and coaching services.
The next phase is the establishment of my workshop and service offerings that provide an outline and plan for anyone to begin to “brand” themselves, introduce themselves to the business community, and start establishing name recognition. This branding strategy is based on my blog writing platform, workshop facilitation, and networking experience online and in the “real world.” The key beginning component to branding “You” is to build your network of business relationships.
What is Networking?
Networking is the art of engaging an individual, connecting, and ultimately establishing a mutually beneficial business relationship. Networking is not a hard sell sales pitch, endless elevator pitch, or quick business card exchange.
Networking is a skill set and no longer an optional obscure after thought performed on a part time basis to decidedly mixed results. It is the lifeblood of your business and your ability to successfully build “You” as a brand.
Networking is giving something that others value, giving it often on a continuous basis, and giving this value without asking for anything in return.
The goal of engaging, connecting and establishing a business relationship that lasts is to ensure that you help your networking partners benefit from your relationships first. Help these new friends understand your value and they will be motivated to bring value to you and your business.
